The Secretive Dynasty That Controls the Boar’s Head Brand

Boar’s Head is a brand that is synonymous with quality and tradition in the world of deli meats and cheeses. But behind this beloved brand lies a secretive dynasty that has been controlling its operations for generations.

The story of the dynasty behind Boar’s Head begins with Frank Brunckhorst, who founded the company in Brooklyn, New York in 1905. Brunckhorst was a German immigrant who started out as a butcher and eventually built a successful business selling deli meats and cheeses.

In the 1930s, Brunckhorst passed away, leaving the business to his son, Frank Brunckhorst Jr. Under his leadership, the company continued to grow and expand, becoming a household name in the deli industry.

However, it was Frank Brunckhorst Jr.’s son, Robert Brunckhorst, who truly solidified the family’s control over the brand. Known for his shrewd business acumen and attention to detail, Robert took Boar’s Head to new heights, turning it into a nationally recognized brand with a reputation for quality and authenticity.

But it wasn’t just Robert’s business savvy that propelled Boar’s Head to success. The Brunckhorst family has always been notoriously private, shunning the spotlight and keeping their personal lives out of the public eye. This secrecy has only added to the mystique surrounding the brand and the dynasty that controls it.

Today, Robert Brunckhorst’s son, David Brunckhorst, is at the helm of Boar’s Head, continuing the family’s legacy of excellence and discretion. Despite the brand’s popularity and widespread recognition, the Brunckhorst family continues to operate behind the scenes, carefully guarding their privacy and the inner workings of the company.

While the Brunckhorst family may be secretive, their commitment to quality and tradition is evident in every slice of Boar’s Head deli meat and cheese. And as long as the dynasty continues to control the brand, consumers can rest assured that Boar’s Head will maintain its reputation as a premium provider of deli products.